Besides being a
best-seller in its
own right, hot
pandesal brings
business to
Donnie Ting's
Philippine
products store in
Central.
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Ting is into mining and phone cards, but bun makes it fun
GABBY ALVARADO HONG KONG
Pandesal, the bread of choice for most Pinoys morning, noon or night, has
become a Hong Kong best-seller.
It is available, in plastic packages, in most stores selling Philippine products in
the territory, imported from Manila.
But one enterprising man, who loves his pandesal eaten with sardines, dared
to serve the golden brown bread here freshly baked.
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Sanay ako sa
hirap. Nung
nag-uumpisa
pa lang akong
mag-negosyo
sa Pilipinas,
21 hours ako
kung
magtrabaho.
Ilang taon din
akong ganoon
Donnie Ting is the only person to offer hot
pandesal to customers at World-Wide House
in Central.
Hot and crisp, with that unmistakable aroma
of oven-fresh bread, Donnie’s hot pandesal is
the type that can melt a slab of butter put on
top of it. At the price of $10 for every 12 pieces,
they are served in that recognizable shiny
brown paper bag so common in “panaderyas’’
back home.
On holidays or weekends, there is a great
demand for Donnie’s hot pandesal among
OFWs. But even when sales are slow, he is
not a bit worried.
His hot pandesal are there for another purpose. They lure people inside his
Victory Supermarket, where they can buy personal care products, delicacies,
snacks and magazines.
“Lumalakas ang tindahan, kasi yung bumibili ng pandesal tumutuloy sa loob
para bumili ng ibang produkto. Dumadaming pumapasok sa amin,” he says.
Donnie started his hot pandesal business 1-1/2 years ago after learning the
trade from a friend based in Olongapo City.
He rents a spacious, clean, white-tiled room at the Kailey Industrial Centre in
Chai Wan to bake the pandesal in a large oven before they are delivered to
his store.
Manned by two women, a Chinese and a Filipina, the bakery also turns out
Pinoy-style donuts, ube-flavored tikoy, pudding, buche and chicharon, which
Donnie claims, is cooked without oil and vetsin.
There is another medium-sized oven inside Victory Supermarket to make
sure the pandesal stays hot after delivery.
Donnie is not a half-baked businessman.
The Xiamen-born trader also does risk business with phone cards and
ladies apparel and owns the Free Market wholesaler-cum-videoke bar in
Kennedy Town. He has burgeoning mining ventures in Surigao and Davao,
which supply copper, chromite and manganese to the mainland.
Donnie is also the biggest trader of Tagalog romance pocketbooks in Hong
Kong. But the tall, well-built Chinese with disarming Filipino hospitality is not
the type of lover boy-romantic hero often depicted in the paperbacks he sells
and loans.
He wooed his wife of more than 30 years not with flowers or expensive dates.
Instead, he impressed her and her family, who happened to be next-door
neighbors in Binondo, with his industriousness and a steely determination to
succeed in life.
“Nakita nila masipag ako sa trabaho, sa hanapbuhay. Kahit wala akong
pera,” the 58-year-old says.
Donnie spent 15 years in the Philippines, initially as a student and later as a
struggling trader of assorted goods like sugar, flour, mongo beans, chicharon
and pritong mani.
“Kahit matalino ka, kahit mayaman ka, kung hindi ka masipag hindi ka
aasenso,” Donnie says. “Sanay ako sa hirap. Nung nag-uumpisa pa lang
akong mag-negosyo sa Pilipinas, 21 hours ako kung magtrabaho. Ilang taon
din akong ganoon. Malakas lang talaga ako sa fighting spirit.”
The father of three grown-ups, Donnie never tires of businesses that keep
him in close contact with Filipino customers longing for a taste of home.
He is just too eager to satisfy their cravings.
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Pandesal king no half-baked businessman